Posts Tagged ‘Krug Champagne’

This year’s theme for Burning Man has been announced, and it is Caravansary. If you are like me then your first thought was probably, “what the hell is a caravansary?” Quickly followed by the realization that it is a very tricky to pronounce word. A caravansary is a type of walled inn with a large central courtyard that was built along the Silk Road to protect caravans at night from marauders. You can think of a caravansary as a man-made oasis; they offered the same level of protection in their stone walls that an oasis saw from the harsh climate of the desert itself. Caravansaries and the Silk Road were crucial to the flow of information as they served as meeting places for all sorts of people from every corner of the globe, the crossroads.

Now, if you are like me, you probably then realized that this theme doesn’t really add much to the event like previous themes have. Burning Man has had themes for art since 1998, but the art-theme area of the website gives no hint as to the purpose of these themes nor their goal. Perhaps I am off base in assuming the themes are meant to modulate the event to make it somewhat different every year. Sure, Burning Man is always totally different, yet always the same, but the theme offers participants a filter or locus through which to view the event, it points us in a direction and says “go.”

Past themes, like Green Man, Metropolis, Cargo Cult and American Dream have forced us to re-examine our relationships with the environment, our cities, ourselves, and likelihood of realizing the American Dream. While Burning Man is always a leave no trace event, thus environmentally conscious, Green Man took it to new levels with art pieces like Crude Awakening. This was a giant oil derrick which showed humanity’s worship of oil which ultimately erupted into a mushroom cloud of fire when nearly 3,000 pounds of propane and jet fuel were ignited at weeks end. While that might not sound terribly green it is equivalent to “the amount of energy consumed in the Bay Area in one minute” and since the Bay Area was on vacation that week at Burning Man I imagine it balanced out. So while past themes have provided direction to the event in addition to the existing matrix of Burning Man laid out in the Ten Principles, this years theme does not.

Let’s break down this year’s theme. A caravansary is an inn where people from all over the world would get together, drink, swap stories, and perhaps swap more than that in gifts, trade, and lovemaking. By default, in order to be at a caravansary, you were on a pilgrimage of sorts or you worked at the inn. If you have never been to Burning Man let me do a quite comparison for you. If you are at the Burn you are on a pilgrimage of sorts or you work for Burning Man/the Government (“the inn”). Burning Man itself is a caravansary protecting inhabitants from the harsh Black Rock Desert that surrounds, it is our oasis in time and space in a vast sea of dust. Within this grand caravansary there is arranged a smaller assortment of taverns, bars, inns, and lounges, nearly all having some sort of inner courtyard to offer weary travelers repose.

While I am rather underwhelmed by the theme, because it is basically saying “this years theme is Burning Man,” I am similarly impressed. I was forced to learn a new word and I’ve already had my consciousness expanded thanks to my initial opposition to the theme. Sometimes what sounds utterly moronic at first proves to be the best idea imaginable and Burning Man is a great place for testing the bounds of imagination and idiocy. I am also impressed by this year’s Burn because instead of placing the Man ever higher from the desert floor on huge structures, making him ever less ADA accessible, he is returning to the floor of the desert as a MASSIVE effigy.

So how is Burning Man a grand caravansary? And if it is what sort of folks go there on pilgrimage to trade ideas and craft a collective narrative?

Well, there are these kinds of people…

Burning Man – Fun for all ages, old and young.

There are there sorts of people too…

Sometimes a dance floor at Burning Man just looks like a forest of fuzzy coats and furry top hats. This can be both wonderful and very disorienting if high on drugs.

And yes, they’re out there too…the infamous sparkleponies.

A wild herd of sparkleponies have appeared. Not always female, know a sparklepony by their sass, ass, and magical ability to vanish whenever it is time to do work.

Burning Man is representative and inclusive of everyone, including the aforementioned stereotypes of sparkleponies, people wearing furry coats, and naked old people; honestly, they make the event what it is, God bless the sparkleponies and shirtcockers. Past the usual stereotypes and tropes, Burning Man has a lot of techies. Hordes. It’s like SF moved to the desert for a week. The Burning Man census reveals this to be true, showing that over a third of participants still come from northern California, mostly the Bay Area. Most participants identify as being white/not a person of color; the question has been asked in different ways in different years yielding different results.

There also are retired army generals, like former NATO Supreme Commander General Wesley Clark, who was hanging out at this last Burn in conversation with John Perry Barlow (an EFF founder and Grateful Dead lyricist) and Larry Harvey (the main co-founder of Burning Man and its informal mayor). It sounds like the start of a joke; a Dead-Head,  a retired General, and the founder of Burning Man all walk into bar to sit down for a drink. It would be funny if it wasn’t real and didn’t have major significance. The usual belief is that Burning Man is only a place for the fuzzy hats and that clean-cut Good-Ol’ Boys would scarcely want to go let alone be accepted there. Only he did want to go there, no one is forced to be there other than the police and Burning Man staff who provide the crucial infrastructure to keep the event functional and safe. Not only did General Clark go to the Burn he also was accepted and given a rather warm welcome.

Everyone knows that world-class DJs are at the Burn every year, such as Junkie XL, Paul Oakenfold, Beats Antique, and The Crystal Method, but many people don’t realize that non-electronic artists also go to Burning Man, they just aren’t performing yet. P Diddy was sighted around this last Burn as well, sporting a stylish pink parasol. Hopefully P Diddy will join the vast legion of performers who gift their crafts to Black Rock City every year. As previously stated there are hordes of techies at Burning Man, this includes the God-child of all techies, Mark Zuckerberg. Zuckerberg is not alone, he is joined by the whole cast of The Social Network, including the identical Winklevoss Twins and Dustin Moshkovitz. Moshkovitz wrote a great piece about why the presence of techies and plug and play camps should be embraced rather than spurned. I still have mixed feelings about plug and play camps, but much of the bad taste has been cleansed from my palate. Some people need a very sterile environment in order to enjoy the Burn, sometimes for valid medical reasons; who is any one person to deny them that experience? I’m not that guy and I don’t care to meet him.

Mostly you find lots of people like me. We dress however the hell we please regardless of where we are; I wore a three piece suit many days this last Burn, then other days I looked like a “steampunk hobo wizard” to quote a friend. People like me do work, often more than our fair share because we recognize that without someone doing work Burning Man doesn’t happen. People like me are kind of artists, maybe writers, often wearing many hats at different times filling many different roles in camps and in life. We’ll gift you things at the Burn unprompted and without any expectation of return, the way any true gift should be given.

The only people who are not welcome are asshats like Krug champagne who either cannot read, can’t be bothered to read the rules, or worse of all read the rules and think they are exempt from them. Burning Man makes it very clear that you are not to exploit the event for marketing or promotional reasons; this isn’t your photo-op to make your brand seem edgy. Krug thought it would be in the Burner ethos to have a huge invite-only champagne party out on the Playa, exclusively to take promotional photos. They then felt it would be neighborly to leave the place trashed; isn’t that one of the Ten Principles? Oh wait no, it’s not “leave it trashed,” it is leave no trace. Way to go asshats. Some Burners did come by to help clean the mess up, but it wasn’t their mess and that really wasn’t fair to them, but then when is life ever really fair? Burning Man often teaches us, sometimes brutally, that life is not fair (see the yearly ticketing melee).

All things said and done, I love Burning Man as much as ever and would love to make it back out there this year, though I worry about the chance of that given massive medical bills. People complain every year about the theme, how it’s not like it used to be, and how it used to be free, etc. Nope, it’s not how it used to be, no one is driving over tents in the night or shooting guns in city limits. Nope, it isn’t free either, but there are bathrooms provided and other services (an awesome medical system with 3 major locations in the city). Burning Man used to embrace anarchy more than it does today, now it is radical self expression that is embraced. I prefer what it is today, a temporary experiment in city building and the world’s largest living art museum/gallery, and I for one love being part of that grand social experiment in the most famed caravansary of our time.